Chinese Baby Formula Market

Danone s nutricia from france.

Chinese baby formula market.

Infant formula in china is an important market which witnessed a major crisis which makes it very dynamic and open to foreign players. China is a major contributor to the infant formula market at the global level and is supported by increased population in china after the withdrawal of the one child policy by the government of. Nestle feihe international british consumer goods firm reckitt benckiser. According to euromonitor international china s baby formula market will rocket 21 per cent to roughly 32 billion a 47 billion in 2023.

China s infant formula market has increased at a significant cagr during the years 2013 2018 and projections are made that the market will rise signifantly in the next four years 2019 2023. By 2018 the number of brands is expected to fall to around 500. Marketing to china it s also an agency. Baby formula market in china according to euromonitor international the top five infant formula firms in china are all based in the u s.

And europe accounting for 40 percent of the market. And the netherland s royal frieslandcampina s friso. Chinese consumers have more confidence in foreign brands and are willing to spend more to give their babies a quality product. However that s all set to change.